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Your Mission Is Our Mission — To Improve the Quality of Life

The Greenlight Guru mission is to improve the quality of life for our customers and their patients. We do this by solving the challenges unique to medical device companies with innovative solutions and industry expertise designed to help move MedTech forward.

Serving 1,100+ Companies Around the World

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Our History

In 2006, Jon Speer, a medical device engineer turned consultant, had the initial idea for Greenlight Guru, when he made a simple observation: paper-based quality management systems (QMS) are painful, risky, and inefficient. At the time, commercial QMS solutions had been available for nearly two decades, but only 30% of MedTech companies were actually using them. This observation led Jon and his co-founder, David DeRam, to develop Greenlight Guru. Today, with our powerful, intuitive solution, MedTech companies across the world can bring higher quality, life-changing products to market faster, more efficiently, and with less risk.

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Growing Our Company

In 2022, Greenlight Guru acquired SMART-TRIAL, a leading Electronic Data Capture solution provider, adding to our offering for the MedTech industry. This strategic move strengthened our position, enabling us to provide best-in-class solutions for the different stages of the medical device lifecycle. Additionally, we acquired Vertex Intelligence, a  data consultancy that has helped integrate AI across Greenlight Guru's solutions.

A Foundation of Education

At Greenlight Guru, we're committed to helping you navigate the dynamic world of MedTech by providing the highest quality thought leadership and education to keep up with changes across the industry landscape.

#1 MedTech Podcast

Join more than 300,000 listeners to industry's most trusted and popular podcast - The Global Medical Device Podcast.

Listen to the Podcast
Leading Medical Device Blog

Stay on top of industry news, trends, and best practices with the MedTech industry's leading blog, read by over 200,000 people. 

Read the Blog
Industry Academy

Access the largest collections of premium MedTech educational content taught by leading industry experts.

Visit the Academy

Our Core Values - C.A.R.E.

At Greenlight Guru, our core values are deeply human-centered, shaping the way we serve our customers, collaborate internally, and drive meaningful impact. We prioritize trust and empathy, ensuring that every interaction—whether with customers or team members—delivers exceptional value. Our culture thrives on continuous learning, responsible risk-taking, and a relentless drive for results, all fueled by curiosity, adaptability, and accountability. By embracing these principles, we create lasting relationships, foster innovation, and empower everyone we work with to achieve success with confidence and purpose.

Customer-Centric – Internal & External

We build trust by deeply understanding and anticipating the needs of our customers, both internally and externally. By prioritizing quality, reliability, and empathy in everything we do, we ensure that every interaction delivers exceptional value. Our focus is on fostering long-term relationships rather than chasing short-term gains, always considering the customer’s perspective when refining and enhancing their journey.

Adaptive Learning

We embrace continuous improvement by giving and receiving feedback with openness and intention. We stay ahead of new technologies, market conditions, and industry trends, ensuring our growth and innovation never stagnate. Curiosity and shared knowledge fuel our culture, empowering us to experiment, challenge the status quo, and discover better solutions that drive lasting success.

Responsible Risk-Taking

We embrace well-reasoned risks, understanding that growth comes from both success and failure. With a bias for action, we move as fast as we can, as slow as we must. Every challenge is an opportunity to learn, and we celebrate achievements while using setbacks to refine and improve. By balancing boldness with thoughtful decision-making, we drive progress with confidence and resilience.

Execution – Drive Your Results

We take ownership of our goals and outcomes, setting clear, measurable targets to drive meaningful results. With initiative and determination, we overcome obstacles and seize opportunities that push us forward. Collaboration is key to amplifying success, and we foster an environment of trust by being vulnerable and holding ourselves and our team members accountable. Through focused execution, we turn vision into reality.

Meet Our Leadership

Ed Holmes

CEO

Ed Holmes

  • Ed has been leading successful software companies through critical growth phases for over a decade.
  • Former CEO of n2Y, a comprehensive solution provider for special education, where his leadership drove significant advancements.
  • Held CEO positions at FairWarning and Peoplenet, guiding both companies through key market expansions and strategic growth.
  • Brings a wealth of SaaS leadership experience to Greenlight Guru, with a focus on driving innovation and enhancing value for customers and partners.

Brian Gaffney

Chief Technology Officer

Brian Gaffney

Dan Thompson

Chief Sales Officer

Dan Thompson

  • Dan is an experienced sales and go-to-market executive with over 15 years of building and leading high-performing teams through periods of rapid growth.
  • 4x operating executive, having participated in several successful exits, including the sale of Smarsh to K1 Capital Management and acquisitions of MessageLabs by Symantec (now part of Broadcom) and Peakon by Workday.
  • Specializes in leadership, general management, hiring, and talent development to increase client acquisition, retention, and expansion.  
  • Extensive experience training and coaching various consultative selling models including Miller Heiman, Sandler, Challenger, Force Management, and MEDDICC.
  • Bachelors of Science in Business Administration from Winona State University and Executive Leadership certificate from Cornell University

Natalia Dykyj

Chief Marketing Officer

Natalia Dykyj

  • Natalia has 20+ years experience helping B2B SaaS companies refine and execute their go-to-market strategies.
  • Customer obsessed, focused on understanding the market, the buyers, and their needs - and building programs that resonate with and support customers at every stage of their journey.
  • People-first leader who loves building great teams that have an even greater impact on our business and on our customers.
  • Growth-oriented leader with a proven track record of driving growth.
See the Guru Difference For Yourself

To experience the impact of MedTech business strategies crafted by experts, request a demo.

Request a Demo
Join Our Team

The work we do at Greenlight Guru has a direct impact on people's lives. Come join our team that is helping medical device companies bring life-changing technologies to market.

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